June 18th, 2013
Company Founded
SMILE Fundraising Ltd. was officially registered, marking the beginning of our incredible journey with just two fundraisers driven by a shared vision for positive change.
Together, lets create positive change.
Together, lets make the world a better place.
Together, we can make a difference.
At SMILE Fundraising, we are dedicated to making a positive impact in the world. With a proud track record of raising well over 100 million for various charitable causes, we are committed to changing lives and spreading joy.
Discover our story and learn more about our passion for making a difference on our About Us page. Join us on this incredible journey as we continue to raise funds and create a brighter future for those in need.
How it started, how it went, and where we are now
SMILE Fundraising Ltd. was officially registered, marking the beginning of our incredible journey with just two fundraisers driven by a shared vision for positive change.
A significant milestone as a team of four fundraisers took to the doors on behalf of our first charity partner, laying the foundation for enduring partnerships that continue to thrive today.
An exciting step forward as we secured our first office space in the heart of Newcastle city centre, providing a dedicated hub for our operations overlooking the picturesque Tyne.
The very first day of our welcome call programme. It has grown a lot over the years; every single welcome caller in our contact centre is an experienced fundraiser, making it a huge success not only for attrition but for vulnerability too. With their previous fundraising experience, they already have a wealth of fundraising knowledge. Signups with a completed welcome call from our contact centre are 50% less likely to no-show.
A pivotal moment as we achieved our first major milestone, raising an astounding one million pounds for our growing roster of charity partners with the help of 65 dedicated fundraisers.
Witnessed the expansion of our impact as we welcomed our fifth charity partner, allowing us to run five simultaneous campaigns and multiply the positive change we could create.
Marked a period of significant growth as we outgrew our original office space and moved to a larger premises in Newcastle, now serving as the home to our regional and head offices as well as our welcome calling team.
As a testament to the unwavering dedication of our 408 remarkable fundraisers who helped us surpass the milestone of raising ten million pounds for our now eight charity partners.
Marked a new chapter as we leveraged our collective knowledge and experience to establish our first private site teams, pioneering a fresh and exciting fundraising venture.
A moment of celebration as our esteemed fundraiser, Naomi, achieved the remarkable feat of personally raising one million pounds, inspiring future generations to follow in her footsteps.
A joyous occasion as we commemorated our fifth year as a company, reflecting on the milestones reached and the lives positively impacted along the way.
A new era as we transitioned from traditional paper-based methods to a digital platform with our very own app, enabling us to unlock new levels of growth and efficiency.
Witnessed our expansion into events fundraising, we first partnered with Stonewall for a weekend-only event that not only broke company records but also raised an astounding £41,796.90 for this worthy cause.
Marked the extension of our partnership with RNIB and the launch of our first-ever lottery campaign, further diversifying our fundraising efforts.
Became a milestone to cherish as we reached our 25th million in funds raised, a testament to the dedication of our 1,442 fundraisers and the trust placed in us by our 13 charity partners.
Brought unprecedented challenges as the world faced uncertainty. In response, we temporarily ceased fundraising and placed our valued employees on the furlough scheme.
Marked our triumphant return to the field, prioritizing the safety of our fundraisers and the public by implementing stringent safety measures, allowing us to resume raising funds for our charity partners.
Became a pivotal moment as we underwent a comprehensive company-wide restructuring, transforming our fundraising model, improving attrition rates, and implementing a fairer compensation structure for all fundraisers.
Showcased our resilience and growth following the restructuring, as we witnessed significant progress in our fundraising programs, fortified by new subcontractor partnerships.
Marked a momentous achievement as we surpassed the fifty-million-pound mark, a testament to the collective efforts of our 2,699 fundraisers and the enduring support of our 22 charity partners.
We were delighted to welcome our exceptional new recruitment team to our office. As a key addition to our dynamic workforce, they bring a wealth of expertise and a passion for sourcing top-tier talent. Their strategic focus lies in attracting the best individuals across all of our regions, enabling our company to thrive and reach new heights.
We celebrated an extraordinary milestone raising over one hundred million pounds for our 26 charity partners, with the unwavering dedication of 4,386 fundraisers.
Signifies a decade of impact as we commemorate our 10th anniversary as a company, coupled with the launch of our brand-new website, enabling us to continue fostering positive change for years to come.
We welcomed our first wheelchair user to our fundraising team. This milestone inspired us to prioritise accessibility in all our new office spaces. We are committed to creating an inclusive environment where everyone can thrive.
We celebrated an extraordinary milestone raising over one hundred million pounds for our 32 charity partners, with the unwavering dedication of 6,242 fundraisers. To date, we have raised an astonishing £176,226,452.97